Mondelez was formed as a new company in 2012 with a split from Kraft. Even with 90K employees, 7 years later, people still didn't know who or what the company was about. Learn how they "made it happen" - the pitfalls, the migraines and the sweet success…
Developing a Global EVP at a large multinational may sound sexy and fun – but it’s truly a labour of love. Come on the journey with us…
· The business case and getting to YES with your key stakeholders
· Socialise, redo, socialise, redo - does the pattern end and where is it necessary?
· Integration into new global strategy, new leadership framework, values and mission
· Localisation and Transcreation strategy across 14 Business Units
· Internal and external comms strategy
· Bringing it all together
· Top tips
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