The Never Ending (Social) Story: Perseverance, Pitfalls and Proof Points
RecFest 2021 • 22m
Hannah King (Global Employer Brand Lead) shares the exciting story of GSK's 6-year journey on social media whilst working in a conservative, risk-averse environment.
In a very honest fashion, Hannah shares the mistakes they made and what went well and what didn’t along the way. This includes everything from bargaining for 'slots' on the corporate-owned channels to gaining buy-in for your own specific channel.
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