In this presentation Julie will share the Megatrends, macro and micro cultural drivers affecting how we brand and market ourselves to talent and how they influence what talent wants. She also explores the future of work and the need to flex employer brand messaging to meet the expectations of different generations, whilst staying true to your EB essence and EVP. Using a case study Julie will demonstrate how to use insight to build a differentiated Employer Brand, in what Julie call, a sea of sameness. And there will be cute pictures of pets too!