Lidl's way to data-driven Employer Branding
RecFest 2023 - EVP Stage • 33m
As a global employer, we received 5 million applications and welcomed 125,000 new hires in 2021. To ensure our ongoing competitiveness in the ever intensifying “competition for workforce”, it is vital to build a strong, authentic and consistent global employer brand and to base our brand development and employer branding activities on solid data.
Over the last 1.5 years, our global Employer Branding Team has implemented a powerful analytics and KPI system to measure our employer attractiveness and generate insights on all relevant target groups across all Lidl countries from a 360 perspective.
Up Next in RecFest 2023 - EVP Stage
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Employer Brand Fireside Discussion
Whether your in a start-up, scaling business or global company, this session will help dispel the myths, debunk the fads and give you the playbook to making your employer brand a success. You’ll hear from industry leaders on how they’ve turned challenges into opportunities, their pathways to succ...
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Unpacking the now and next in employe...
Join Totaljobs’ Raj Lal as he chairs a wide-ranging conversation with a panel of industry leading experts on the hottest trends in candidate attraction. Covering the latest research on employee benefit packages, the role of AI in recruitment, the growing importance of sustainability, and practica...
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Reimagining Referrals & Employer Bran...
The panel will explore how these companies are reimagining referrals & advocacy to support strategic objectives:
1) Amplifying Employer Brand with Caro Guillen from HelloFresh,
2) Supporting Early Careers with Rebecca Foden from EY and
3) Supporting ED&I Hiring with Julie Hyam 6point6.
